Benefits of choosing an AIF® designee


Is the investment advice you are receiving really in your best interests? Unless your
advisor understands and follows a fiduciary process, you can’t really be sure. Even
those investment professionals who are required to act as fiduciaries might not
have the experience or training to prepare them for this enormous responsibility.
Fi360 is accredited by the American National Standards Institute for the
AIF® Designation, making the designation part of an elite group of
accredited designations for financial professionals.

Only Accredited Investment Fiduciary® (AIF®) Designees have been certified
specifically for their ability to follow a fiduciary process with their clients’ best
interests at heart. Here are some attributes that make AIF® Designees different
from other advisors or financial professionals:

Experience. Designees are required to provide documented industry and
educational experience to qualify for the designation.

Education. Designees must complete the Accredited Investment Fiduciary®
(AIF®) Designation Training, which covers the Prudent Practices® for managing
fiduciary assets for wealth, nonprofit and retirement clients.

Examination. Designees must pass an examination to prove comprehension of
the Prudent Practices® and ability to act in the best interest of clients.

Ethics. Designees adhere to a Code of Ethics and Conduct Standards that show a
commitment to a higher degree of industry professionalism.

Continuing Education. Designees commit to keeping their knowledge and skills
sharp by completing annual continuing education requirements.


Creating and maintaining a comprehensive investment plan, strategy or policy
statement that documents the processes and procedures that will be used to manage
the plan/portfolio.

  • Analyzing and optimizing asset allocation strategies and investment menus.
  • Applying objective standards for evaluating and recommending appropriate
    investment options and products.
  • Monitoring and reporting plan/portfolio performance.
  • Evaluating a client’s current fiduciary practices and recommending actions to help
    mitigate compliance and litigation risks.
  • Understanding their important fiduciary roles, responsibilities and obligations
    with more confidence.


Some advisors always operate in a fiduciary capacity, others only act as a fiduciary for
certain specified services, and yet others are not permitted by their company to take on the
obligations of a fiduciary at any time. Use the following points to better understand the
standard of care your advisor is providing you.

  • Will you act as a fiduciary in all scenarios when managing my portfolio or plan assets?
  • How long have you been acting in this fiduciary capacity? Can you describe your
    experience acting as a fiduciary advisor?
  • What fiduciary training have you received? Do you hold any designations focused on
    fiduciary best practices?
  • Provide at least three references of clients who are using your services in your capacity
    as a fiduciary advisor.
  • What services do you provide to help clients meet their fiduciary obligations?
  • Please disclose and describe any potential conflicts of interest.
  • Describe your total compensation or fees received for your proposed services.

An advisor should be able to provide clear and concise answers to all of these questions and
be willing to disclose that information in writing. In addition, any AIF® Designee should be
able to describe how their relationship with you will operate and list the resources and tools
that are incorporated into their business practices

More information

For more information on the AIF designation, please contact Ron Jaeger at 732.383.6530.